This book, “General English”, has been written with a clear academic and professional vision—to equip BBA students with strong language foundations, effective communication skills, and practical writing competence required for higher education and the corporate world.

The book follows a learner-friendly, progressive, and application-oriented approach, integrating grammar, vocabulary, writing skills, listening, speaking, and professional communication. Each chapter is designed to help students understand concepts clearly, practise systematically, and apply confidently in examinations, interviews, presentations, and workplace interactions.

OBJECTIVES OF THE BOOK

This book aims to:

• strengthen grammatical accuracy and sentence construction
• expand vocabulary through word formation and usage
• develop effective paragraph, essay, and document writing skills
• enhance listening, speaking, and pronunciation competence
• prepare students for interviews, presentations, and workplace communication
• build confidence in academic and professional English usage